IdaBustnes
Nude Project once joked that they weren’t invited to fashion week. This concept answers by throwing their own party at New York Fashion Week, together with Hallie Batchelder’s Extra Dirty. I designed the activation and wrote it up as a business memo to the founders, with the cultural rationale, audience insights and a full event breakdown.
FW
26
WE’RE THROWING OUR OWN PARTY, AND YOU ARE INVITED!
ATMOSFERA
Venue
Feel the vibe
Photo booth, textured walls and fabrics, table notes, branded sunglasses
Taste the party
Signature cocktails and a branded dessert bar
Sound
A live DJ on the rooftop and a playlist curated by Hallie and the founders
Scent
Spicy ginger for boldness, bright citrus for creativity, both available to buy
See the collision
A collaborative collection and founder presence
Menu
DRINKS
NUDE MARTINI
A clean, elegant blend of gin, elderflower and citrus
DIRTY MARGARITA
A bold mix of tequila, lime and smoky salt
EXTRA NUDE
A refreshing mix of vodka, lavender syrup, lemon juice and sparkling wine
JanetMandell
Janet Mandell rents rare archival fashion to a high-end clientele. Our team rebuilt the brand experience across the website, a loyalty program, an app, the showrooms and an interactive campaign, and our strategy won.
Nº 017
Nº 024
Persona
Nº 101
Nº 102
Nº 103The Archive Club
LoyaltyThe Archive Club turns occasional renters into collectors. Every rental, saved piece, booked appointment and styling tip in the app earns points, and points unlock deeper access to the archive.
- 1Become a member
- 2Collect points
- 3Enjoy benefits
Unique
- 10 points a year
- One-of-a-kind pieces
- First tier
Exclusive
- 250 points a year
- Rare and talked-about pieces
- Difficult to source
- Reserved
Archive
- Invitation only
- Highest tier
- Pieces with historic relevance, like the Versace safety pin dress
Campaign
InteractiveAn interactive campaign at Westfield World Trade Center in New York, built around three kiosks.
Janet Mandell
Ready to enter?
StartAn interactive start screen that draws shoppers in
Virtual try-on
A virtual try-on that shows how renting archival pieces works
Janet Mandell
The Archive
Scan to enter
A QR code that takes shoppers straight into The Archive app
- App awareness
- Brand awareness
- Consumer education
- Engaging the consumer
- User-generated content
Each Janet Mandell showroom pairs a fashion house from the archive with a food or drink brand that shares its mood, so a visit feels like an experience rather than a fitting.
orchidschocolatecloudsblush loungeAlaïa x La Maison du Chocolat
Soft white sculpture and blush tones, paired with fine chocolate
gold chainsmarigoldsyellow rosemarbleVersace x Death & Co
Black and gold glamour, paired with craft cocktails
peoniesbutterfliesbeesespressoGucci x Bibliothèque
Romantic florals and deep green, paired with espresso
Janet Mandell
Ready to enter?
Archive gown
Rent nowEleanor Vance
Client profile
Past rentals
Wishlist
Events
Want to elevate your experience?
La Crème
de la Crème
A Jacquemus pop-up in Ibiza built around a falling ice-cream installation designed with students from L’École Duperré, plus branded ice cream and custom cones made with Van Leeuwen. Our team built the whole operation behind it, from scope and schedule to budget, risk and stakeholder plans.
The experience
How we planned it
We planned the pop-up as a waterfall project running from July 2025 to September 2026, with every step mapped before anything would be built.
01
Define
We shaped the concept, theme and branding, set the scope, audience and KPIs, built the budget and assessed risks and resources.
02
Plan
We set the timeline and milestones, defined roles, planned the partnership with the design school, prepared contingencies and mapped the permits, legal approvals and location sign-off.
03
Agreements
We lined up the Van Leeuwen partnership, the agreement with L’École Duperré, insurance and permits, and the logistics, vendor, security, tech and influencer contracts.
04
Production
We designed a student pitch round where Duperré students would present installation concepts to Jacquemus, followed by the ice cream recipe and custom cones, sourcing, the kiosk build, staff training and testing.
05
The event
We planned the campaign launch and opening event, then daily operations with tracking for attendance, engagement, sales and on-site feedback.
06
Analyse
We set up how data would be collected, measured against our KPIs and turned into a final report and lessons learned.
We also mapped every stakeholder, from local government to suppliers, and planned for risks like Ibiza’s summer heat, island shipping delays and peak-season crowds.
The Intelligence Wars
Design and production of The Intelligence Wars, SevenTrain’s white paper series on quantum and AI for investors. Each issue runs 20 to 30 pages in one editorial system, from layout and typography to data visualizations and cover art.
The Intelligence
Wars
What the Next Arms Race means for capital allocation, national sovereignty, and the architecture of 21st-century computational power.
The Quantum
Arsenal
Type scale
- Display · 88
- The Intelligence
- Accent · 88 italic
- Wars
- Section · 40
- Global signals.
- Eyebrow · 11
- The Thesis
- Body · 15
- Each issue runs 20 to 30 pages in one editorial system.
- Drop cap · 56
What the Next Arms Race means for capital allocation, national sovereignty, and the architecture of 21st-century computational power.
Color
Deep navy
#0A1520
Covers and section openers
Steel blue
#B9C9D8
Display type
Teal
#7FB5AC
Italic accents
Paper
#F4F6F8
Reading pages
Components
The architecture of 21st-century computational power.
Signal 01
Grid
BOSTON TECH WEEK
May 27, 2026
Quantum, AI and the Reallocation of Capital
8 speakers · 163 approved RSVPs plus a waitlist
THE QUANTUM PORTFOLIO
October 26, 2026
Harvard Quantum Science and Engineering Building, Cambridge
I led planning, promotional design and on-site delivery for Boston Tech Week, and The Quantum Portfolio reuses the templates and planning docs I made for it.
The Quantum Portfolio
- 01
Welcome from SevenTrain
- 02
Remarks from the founding partner
- 03
Panel · about 75 minutes
Four speakers on stage together
- Application Layer
- Picks & Shovels
- Post-Quantum Security
- Quantum Sensing
- 04
Networking